8-11am on Tuesday, March 20th
Resorts Hotel – 2nd Floor, Magnolia Room
Click a seminar time/title below to expand that section for seminar and speaker details…
8:00am to 8:30am -- Today's Fannie Mae
Fannie Mae’s Better Than Ever! Paul leads manufactured housing initiatives and industry outreach for the Single-Family Customer Solutions – Duty to Serve team at Fannie Mae. He is responsible for the product management and development of the company’s manufactured housing solutions. Paul had an integral role in developing Fannie Mae’s Single Family Manufactured Housing Underserved Market Plan under the Duty to Serve rule. He represents Fannie Mae as a member of the Manufactured Housing Institute and actively works to understand the challenges facing manufactured housing and the markets they serve. Paul’s work is an important part of Fannie Mae’s mission.
About Paul Barretto – Sr. Product Manager, Manufactured Housing Initiatives.
Paul’s worked in various roles including development of affordable lending strategies, secondary market solutions, strategic business initiatives and managing customer account relationships. He’s also served on the board of directors for the Fannie Mae Federal Credit Union and president of the Asian Employee Business Networking Group.
8:45am to 9:15am -- Social Media Magic
The Top Area most community owners & retailers lack knowledge in our industry to engage today’s customers. It’s also the fastest growing marketing segment not only in manufactured housing & communities, but all consumers markets!
This program will detail step by step instruction on HOW TO:
- Reach people who have a specific interest in your homes or community
- Use mobile dominance on smart phones and tablets
- Get higher conversion rates to your website
Gain upwards to 100% higher lead-to-close rates than outbound marketing.
About Darren Krolewski, Co-President, CBDO – MHVillage
Darren has a long history in our industry and is the Co-President and Chief Business Development Officer (CBDO) for MHVillage, the #1 site for communities and retailers to market homes to the public. He has an exceptional knowledge of what it takes to promote not only new & pre-owned sales, but manufactured home communities.
9:30am to 10:15am -- Selling the American Dream of Home Ownership
America’s #1 Sales Program. Ken’s message is clear, rich, memorable and directed exclusively to retailers and communities. You’ll leave motivated to create positive change; armed with the simple tools to sell MORE homes.
In addition, free workbooks will be given to everyone who attends! Topics include:
- How to INCREASE home sales
- How to TRIPLE prospects & not spend more
- How to EASILY follow-up with customers
- How to sell MORE, spend LESS and INCREASE margins
About Ken Corbin – President, CallKenCorbin.com
There have been MORE homes sold at Ken’s address than ANY other address ANYWHERE in The United States! He’s worked with over 800 communities, retailers, manufacturers and state associations and is the author of 8 books on sales, marketing and management.
10:30am to 11:00am -- Managing Single & Multiple Location Communities
The Fastest Growing Segment in our industry. Owners and investors are looking for better ways to:
- Use best-practices to manage operations
- Increase valuations & enforce community regulations
- Continually upgrade both the residents & homes
- Employee training & compensation
- Fill empty spaces
About Spencer Roane – President, Pentagon Homes
2017 MH Hall of Fame inductee Spencer Roane has long been considered one of the premier owner of multiple MH communities. His attention to detail, employee training, community policies and unique financing programs have been taught throughout the United States.
About Tammey Thomas – Owner, Cato Communities
This family owned community of 272 spaces, located in Belmont, NC, is just outside of Charlotte. Without question, it’s one of the most professionally managed locations in the state. Tammey not only runs the community but oversees new & pre-owned sales and is an exceptional owner / manager.
The 2018 Tunica Manufactured Housing Show Website is Sponsored by: